THE VERY HAPPY MEAL FONT

THE VERY
HAPPY MEAL
FONT

We Turned Toys into FONTS.
McDonald’s Japan’s Happy Meal Toy Recycling Program was rolled out by way of the VERY HAPPY MEAL FONT.

Inspired by traditional Japanese wooden toys such as the Daruma doll (founded in Zen Buddhism), the overall design for this typeface recycled the past to ignite interest in the future.

Achievement

Cannes Lions Bronze

ADSTARS Silver

AWARD. Bronze

ADC Annual Awards Merit

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