HARIBO
KIDS’ VOICES
- WARRIORS

HARIBO
KIDS’ VOICES - WARRIORS

An original Japanese TV commercial produced as part of Haribo's worldwide Kids' Voice Campaign.
This is the second chapter that follows the success of the first episode with enduring popularity, “Sumo.”

Based on the global concept of “Childlike happiness” (happiness that brings everyone back to their childhood), the film shows how the serious expressions on the faces of the armored warriors change to sparkling childlike smiles as soon as they eat Haribo.

Since the commercial started airing, it has been a topic of conversation on social networking sites, with many happy comments such as “Amusing,” “I like it too much,” “I feel like I can work hard today,” and “This commercial makes the world a peaceful place”.

Achievement

No. 1 on CM Index Favourite CM (September 2024, Confectionery Category)

Creator Interview (CM Index, November 2024)

Commercial Photo CM Work (January 2025)

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